To start your “SEO Competitor Analysis”, the first obvious step is to try to identify search competitors. The easiest way to do this is to search your selected keywords into search engines like google and see what pops-up. But to find more specific data for better insights you need to do this for all your top-rated keywords and record the data to analyse which domains comes-up most frequently and at what levels.
Rely more on insights developed from data rather than guessing. The logic behind that is, at the end of the day everyone wants to achieve good rankings for more than a few keywords. And one of the best ways to do that is to use online tools to automate and fast-track your data collection process. You can find many platforms not only provide data as per your query but also suggestions for optimization. To make life easier you can always leverage free audit offers from many website and firms.
One such offer is DF’s SEO Audit, just fill the form and you’ll receive a detailed SEO Report for FREE.
Once we have enough insights to identify our search competitors, we can use our data to perform competitive keyword analysis. This process mainly involves the identification of valuable keywords that your competitors rank highly for, which you don’t. This process is also known as keyword gap analysis.
While building individual data-driven case studies, we have to look for mainly two things:
- Valuable keywords that we are currently not ranking for
- High-volume keywords through which we can get a boost by ranking as higher as possible
Now our selected keywords can guide us to the next step. This step is all about content, as they are one of the biggest ranking factors.
The best way to select a topic and create content around it involves the following three factors:
- Identify the highest-ranked content of your competitor
- Look for potential improvements so your content can stand out
- Start promoting to most relevant demographic of people
If you can gather accurate traffic data of a particular competitor, it’s another good technique to find out top-rated content.
Let’s move to the next step now. This step is called link gap analysis, which involves identifying and requesting relevant sites for links. After doing the above steps we have a good idea about the site ranking, keywords in use and content structure in your industry domain.
Now start sending requests to sites which are already linking to your SEO competitor, just demonstrate how your content is significantly better. Secondly, look for similar sites and repeat the same process.
Now the final step is to dive into Google SERP and start understanding user search intent. SERP stands for “search results pages”. It represents data which appears when a user googles anything. SERP include organic search results, paid google ads results, featured snippets, knowledge graphs and video results.
Start googling your keywords and collecting data. While doing this you have to look for following patters:
- Keyword Monthly Volume, estimating the number of times a particular keyword is being searched within a specific region and search engine(google, bing, duckduckgo, etc.)
- Keyword Difficulty, a number showing level of difficulty to rank for a particular keyword
- Organic CTR, an estimate of how many users will click on a website result on a SERP
- Priority, identifying the potential value of a keyword, based on data collected in above steps
Now you know almost everything to get started with your SEO competitor analysis. To assist you through the process, we have created a simple excel template which you can download from here. Feel free to comment down below or connect with us if you have any query or feedback.
Leverage data you collect from your competitor and
create a better experience for your user!